In India, Chinese smartphone maker Vivo has built its reputation as the smartphone brand for the masses. A sound portfolio of products, along with heavy marketing, a gradual expansion of its manufacturing base and growing e-commerce presence has helped Vivo to become the Number 3 player by market share by the end of Q3 this year. But Vivo, which entered India in 2014, does not seem content with the third position and has set its sights on the very top slot where Xiaomi has been sitting tight for a few quarters.
We believe we have a good chance to not just become Number 2, but Number 1,” Nipun Marya, Vivo’s India Director for Brand Strategy, told indianexpress.com on the sidelines of the opening of a new manufacturing facility at WTC Tech Zone, Greater Noida, Uttar Pradesh. The new unit has an annual production of 8.4 million units. With this, Vivo’s annual manufacturing capacity stands at 33.4mn units, powered by a workforce of close to 10,000 people. Vivo plans to start production as part of the Phase II expansion from mid-2020, adding 5,000 more people.
Vivo makes most powerful Android phones now
according to the AnTuTu charts, Vivo’s Nex 3 5G is the top-performing smartphone on its benchmarks, beating everything with a score of 482917. That’s seconded by another phone from Vivo’s stable, which is the iQOO Pro 5G and sits happily with a score of 481997. For those who don’t know, the iQOO Pro 5G is Vivo’s gaming phone that focuses on performance with a tweaked hardware. Both these phones use the Snapdragon 855 Plus chipset.
The third spot is occupied by the OnePlus 7T, which also runs on the Snapdragon 855 Plus chipset. This new OnePlus phone achieves a score of 481784. What’s surprising is that the flagship OnePlus device, the OnePlus 7T Pro, only manages to score 480902, thereby securing the fourth spot. The mighty Asus ROG Phone 2 comes in at fifth with an overall score of 477596.