- One of the principal shortcomings on Apple’s environment is that it is very lots geared in the direction of Apple services. While you should purchase all the content material that you need through iTunes, Books, and more, many third-birthday celebration vendors don’t permit you to do so. The purpose is because they don’t need to pay the 30% “Apple Tax”, which takes a cut of sales on virtual goods.
One of those groups changed into Amazon, however that is starting to alternate today. As of now, you should purchase or rent content from proper in the Prime Video app on iOS, iPadOS, and tvOS, some thing that Android users had been in a position to revel in since the app turned into introduced.
Previously, the app handiest served as a manner to playback content that you already have get admission to to, whether that get right of entry to comes via purchase, a Prime Video subscription, a channel subscription, etc. If you pulled up a list for some thing which you did not have get entry to to, there have been no further instructions, as consistent with Apple’s rules
Unfortunately, this trade isn’t yet being made on Amazon’s other services. Things like Kindle, Comixology, and Audible all require you to buy the content material externally. We’ve reached out to Amazon for comment on this, however have not yet acquired any response.